Outbound Lead Generation

Stop waiting
for the phone to ring.

Referrals are wonderful until they dry up. Outbound is the one channel where you decide how many conversations you have this month — we go and start them for you, rather than waiting to be found.

Done for you List, copy, sending
Separate domains Your inbox stays safe
Instantly.ai Sending infrastructure
What's included

Done for you.
Genuinely.

In plain terms: we build a list of businesses that match your best customer, send them a short personal email on your behalf, and hand you everyone who replies. Outbound fails for boring reasons — bad lists, burned domains, generic copy. All three are our job, not yours.

Verified lists, built monthly

We define exactly who is worth reaching — industry, size, role, geography — then build and verify a fresh list every month. No stale purchased data.

Sequences written and tested

Short, specific emails that sound like a person, not a template. We write several angles, run them against each other, and keep what books meetings.

Inboxes warmed properly

Dedicated sending domains, gradual warm-up, sensible daily volume. Your main domain never carries the risk.

Deliverability monitored

Bounce rates, spam placement and domain reputation watched continuously — with sending throttled the moment anything drifts.

Replies routed to you

Interested replies land in your inbox with the context attached. You have the conversation; we keep the top of the funnel full.

Booked-meeting reporting

Sent, opened, replied, positive, booked. The only number that really matters is the last one, and we report it every month.

The process

How we run it.

From a blank list to replies in your inbox, in four stages.

01

Define the target

Who is your best customer, and what do they have in common? We turn that into a filterable list definition, not a guess.

02

Build & warm

Sending domains registered and warmed, list built and verified, sequences written and loaded into Instantly.ai.

03

Send & iterate

Campaigns go live at a safe volume. We test subject lines and angles weekly and cut what does not earn replies.

04

Hand over replies

Positive replies come straight to you. We keep sending, keep testing, and keep the list fresh every month.

What it costs

Quoted on your
target list.

Priced on volume — how many verified contacts you want reached each month.

What drives the price
  • How many verified contacts we reach each month
  • How many sending domains and inboxes we need to run
  • How many different offers or segments we test in parallel

Sending infrastructure and list costs are included in the monthly fee — there is no separate software bill to chase.

Getting a number

One call, one flat monthly fee

Tell us who you want to reach and how many of them there are. We come back with a flat monthly figure and a realistic view of what it should produce — no percentage of revenue, no long-term contract.

Get your quote
FAQ

The questions
worth asking.

Is cold email legal?

Business-to-business cold email is legal in the US under CAN-SPAM, provided you identify yourself honestly, include a real physical address, and honour opt-outs immediately. We follow all three, every send. We do not do consumer cold email, and we do not send SMS.

Will this hurt my main domain?

No — we never send from it. Outreach runs on separate sending domains bought and warmed for the purpose. If one gets burned, your primary email keeps working exactly as it always has.

How many meetings should I expect?

It depends entirely on your offer and your market, and anyone quoting you a guaranteed number without knowing either is guessing. Realistically the first month is calibration; steady booked meetings usually start in month two once we know which angle lands.

Who writes the emails?

We do — then you approve them before anything sends. Nothing goes out with your name on it that you have not read.

What do I have to do?

Two things: approve the messaging up front, and answer the replies. Everything else — list, domains, warm-up, sending, testing, monitoring — is on us.

Does this work alongside ads and SEO?

It works best that way. SEO and ads catch people already looking for you. Cold email reaches the ones who never would have found you at all — and a prospect who gets the email and then finds a credible website converts far better than one who gets either alone.

Your next customer
hasn't heard of you.

Tell us who your best customer is. We will tell you how many of them we can reach, what we would say, and what it costs to find out.

CAN-SPAM compliant · Your domain never at risk · No long-term contract